PRIVACY POLICY

This privacy policy outlines Hertfordshire and London Children’s Orthopaedics practices with respect to information collected from users who access www.hertschildrensortho.co.uk (‘we’, ‘our’ or ‘us’).

INTRODUCTION
This notice describes how we collect, store, transfer and use personal data. It tells you about your privacy rights and how the law protects you. In the context of the law and this notice, ‘personal data’ is information that clearly identifies you as an individual or which could be used to identify you if combined with other information. Acting in any way on personal data is referred to as ‘processing’. We do not share, or sell, or disclose to a third party, any information collected through our website. Our privacy policy complies with the law in the United Kingdom, specifically with the Data Protection Act 2018 (the ‘Act’) accordingly incorporating the EU General Data Protection Regulation (‘GDPR’) and the Privacy and Electronic Communications Regulations (‘PECR’).

USE AND COLLECTION OF PERSONAL DATA

How we obtain personal data
The information we process about you includes information:
- you have directly provided to us
- as a result of monitoring how you use our website or our services

Types of personal data we collect directly
When you use our website, we may ask you to provide personal data. This can be categorised into the following groups:
- personal identifiers, such as your first and last names, your title
- contact information, such as your email address, your telephone number and your postal addresses for communication
- records of communication between us including messages sent through our website, email messages and telephone conversations

Types of personal data we collect from your use of our services
By using our website and our services, we process:
- information you contribute when completing the online forms
- technical information about the hardware and the software you use to access our website and use our services, including your Internet Protocol (IP) address, your browser type and version and your device’s operating system
- usage information, including the frequency you use our services, the pages of our website that you visit, whether you receive messages from us and whether you reply to those messages

Personal identifiers from your browsing activity
Requests by your web browser to our servers for web pages and other content on our website are recorded. We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution. We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you. If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.

Our use of aggregated information
We may aggregate anonymous information such as statistical or demographic data for any purpose. Anonymous information is that which does not identify you as an individual. Aggregated information may be derived from your personal data but is not considered as such in law because it does not reveal your identity. For example, we may aggregate usage information to assess whether a feature of our website is useful. However, if we combine or connect aggregated information with your personal data so that it can identify you in any way, we treat the combined information as personal data, and it will be used in accordance with this privacy notice.

HOW AND WHEN WE PROCESS YOUR PERSONAL DATA

Your personal data is not shared
We do not share or disclose to a third party, any information collected through our website.

Information you provide
Personal data submitted on this website will be used for the purposes specified in this privacy policy. The data you share and provide will be used to carry out the services that you request. You will only be contacted where there is a legitimate reason to do so or where you have provided consent. At any time you can change your mind or withdraw your consent about the way your personal data is used. If you wish to do this, please contact SNMS@hertschildrensortho.co.uk.
If there has been no meaningful contact with you for two years, your personal data will be deleted. At any time you may ask for your personal data to be deleted, and this will be done subject to any legal restrictions or the ability to do so. Any personal data that is deleted is logged anonymously, with details on what was removed and when this took place.

Communicating with us
When you contact us, whether by telephone, through our website or by email, we collect the data you have given to us in order to reply with the information you need.

GENERAL
You have the right to see personal data (as defined under the Data Protection Act and the GDPR) that is kept about you. Any request can be emailed to SNMS@hertschildrensortho.co.uk

The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data. We do this now, by requesting that you read the information provided at http://www.knowyourprivacyrights.org.

If you are in any way dissatisfied about how we process your personal data, you have a right to lodge a complaint with the Information Commissioner's Office (ICO). This can be done at https://ico.org.uk/make-a-complaint/. Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Phone: 0303 123 1113. We would, however, appreciate the opportunity to talk to you about your concern before you approach the ICO.

REVIEW OF THIS PRIVACY POLICY
We shall update this privacy notice from time to time as necessary and the updated version will be posted on this page.

COOKIE POLICY
Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit a website that uses them. They allow information gathered on one web page to be stored until it is needed for use at a later date. They are commonly used to provide you with a personalised experience while you browse a website, for example, allowing your preferences to be remembered.
They can also provide core functionality such as security, network management, and accessibility; record how you interact with the website so that the owner can understand how to improve the experience of other visitors; and serve you advertisements that are relevant to your browsing history. Some cookies may last for a defined period of time, such as one visit (known as a session), one day or until you close your browser. Others last indefinitely until you delete them. Your web browser should allow you to delete any cookie you choose. It should also allow you to prevent or limit their use.
Your web browser may support a plug-in or add-on that helps you manage which cookies you wish to allow to operate. The law requires you to give explicit consent for use of any cookies that are not strictly necessary for the operation of a website.

When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose. If you choose not to use cookies or you prevent their use through your browser settings, you may not be able to use all the functionality of our website.

We use cookies in the following ways:
- to track how you use our website
- to record whether you have seen specific messages we display on our website
- to record your answers to forms on our site while you complete them